Business and brand strategy
A strategy consultancy that brings purpose and results into the same conversation.
The starting point
Good intentions that never reach strategy or day-to-day operations.
Narrative on one side, spreadsheets on the other, and no bridge between them.
Scale that dilutes what made the company unique.
This is exactly where SOW works.
What we do
We help leaders turn purpose into direction, combining analytical depth with human sensitivity.
The result is a strategy that holds up in the numbers and is recognizable in the company’s identity.
How we work
Deep listening to the business and the world around it.
Where purpose meets what the market values, with economic viability.
From identity to plan, all the way to consistent results.
The symbolic half
Vision, culture and brand
The economic half
Economic fit, model and plan
Our lens
The essence of the business: its history, its values and the vision of those who build it. The point where what the company believes becomes direction.
Culture, behavior and trends that shape the present and the future. The context that grounds the strategy.
Listen, connect, give direction
Qualitative and quantitative research with leadership, frontline teams, end customers and partners.
Desk research and analysis of trends, behavior and competition.
Margin, revenue, costs and expenses in dialogue with strategic objectives.
The value lies in the connections, and in coherence.
Qualitative and quantitative research is the foundation of our work. We also lead dedicated diagnostic projects, designed to generate strategic direction, not just data.
Who trusts SOW
Innovation
Repositioning and strategic planning for the new phase of one of Google’s largest innovation assets in Brazil.
Group transformation
From CMO as a service to group-wide transformation: marketing and leadership, a brand spanning three business units, sustainability and B Corp (Sistema B). Founding client since 2020.
Media and content
From strategic planning to brand repositioning.
Consumer goods
Brand strategy and market analysis. Repositioning and channel-based pricing architecture.
Education
Strategic marketing planning, value proposition design, branding and the creation of a strategic advisory board on nutrition and pediatrics.
Cooperatives and governance
Governance and strategic planning in a cooperative setting.
Brands that trust SOW with their strategy
Who we are
A path through management, culture, brand and impact that gives SOW an insider’s perspective.
Management consulting
The foundation, and a first school in management and business administration.
Management and information
Management and performance aligned with organizational culture and a sense of purpose.
Marketing and people leadership
Brand, product and communications development, from building awareness to delivery. More than 3,000 units launched and more than 40 buildings delivered.
Co-founding and executive leadership
A food brand created to fund education for children and young people in vulnerable situations. In two years, 3,000 points of sale, including Carrefour, St Marche, DPSP, Santa Luzia, Raia, Google and Porto Seguro.
Partnership and executive leadership
E-commerce and B2B sales for Editora MOL, the world’s largest social impact publisher, which has donated more than R$ 95 million to social causes.
Founded in 2020
Strategy, marketing and culture consultancy. Since 2020, supporting organizations in business strategy, marketing, product, culture and sustainability.
Founded in 2020
Strategy, marketing and culture consultancy. Since 2020, supporting organizations in business strategy, marketing, product, culture and sustainability.
Founding partner
A pioneer in developing impact businesses in Brazil. She founded Dos Anjos and Banca do Bem (MOL Group). She was Marketing and People Director at MaxHaus, information manager at Blue Tree Hotels and a consultant at TOTVS BMI. She holds a degree in Marketing, an MBA from ESPM and International Business studies at FIU. A B Corp movement (Sistema B) ambassador and a board member of the NGO Locomotiva since 2015.